Hello, Xers! You guys were latch-key kids, born between 1965 and 1980, and comprise the smallest of all generational cohort groups. You are self-reliant, independent, flexible, adaptable,  and want to work to live, not live to work. You don’t want empty praise – you want genuine respect for the value you contribute. Often you are […]

In light of climate change and increased natural disasters worldwide, many brands today have become focused on sustainability. They understand that businesses should be more concerned with people over profit, contributing to a viable society as compared to preoccupation with nuts-and-bolts of daily operations and profit. A united workforce is environmentally aware, and insistent on […]

Born between (approximately) 1980 and 2000, Millennials make up the largest group in the labor force. Most employers are eager to recruit this generation and figure out how to retain them once they are on board, because they tend to quit after a short time. This cohort of 81 million grew up in the digital […]

With millions of people out of work, many are asking “Do I even want to return to what I was doing? Or, I feel trapped where I am but I fear taking a risk to look elsewhere in such an uncertain environment. I feel fairly safe here, but there is no joy anymore in what […]

Older adults often confront a generational divide between digital native millennials and digital ignorant seniors. Many older adults are seeking new ways to communicate with technology, social media, Zoom, ordering online, remote education and connecting with young people. Too often technology has passed many by yet communication is quickly becoming digital with no going back. […]

In October 1999 Bernice Bratter who was then Executive Director, Los Angeles Women’s Foundation, contacted her colleague, Helen Dennis, and inquired if anyone was doing anything about professional women facing retirement. Helen specialized in aging, employment and retirement, said “not much and let’s talk.” A four-hour lunch later ended with a decision to get a group of like-minded […]